Everyone wants their business to be known, right? You want it to be out there for everyone to see and talk about. Okay, obviously I’m not referring to your personal business. I’m referring to your company, your team and especially your brand. Businesses can make huge statements for themselves when they have something that makes them well known such as public art, landmark, large signage, statues, eye candy, etc. Any of these things can give a company the one thing that can boost any companies business, they create something REMARKABLE. What does being remarkable mean? Author Seth Godin says this “if something is remarkable, it means it’s worth literally making a remark over. People are going to talk about it.”
When you have a statement piece to identify your brand/company your customers will start marketing for you. These days we all know everyone loves to post selfies and pics with their friends on social media. They love to show where they’re at and brag about cool things they’ve seen that maybe you haven’t. 
So, make your company different! Make a statement! Put 20’ foam letters in the middle of a high pedestrian traffic area, in the parking lot of a store with high traffic or in the middle of a trade show convention floor. Stand out so that your company/brand can be the topic of conversation!