Let us know, and we will develop large or small 3D art that encourages interaction. Engage with your audience in a new way. It is a great way to stand out from the competition and build brand loyalty.
Brand activations nurture the personal relationship between customers and your brand. Any intentional action you take to build a relationship with your clients could fall under that umbrella. Modern marketers describe specific events or campaigns that focus on increasing that interaction.
Brand activation should feel organic to the user. It can be challenging to create that feeling because brand activation is a very intensive process. Successful activation is hiding all that hard work from the target audience. Instead, they just get the experience. The experience triggers an emotional response, which is the foundation of their relationship with your brand.
Brand activations are wildly effective. After attending an activation, up to 98% of people indicate that they are likely to buy a brand’s products. However, you have to get people to the activation and engage them once they are there.
At Smash, we work with you or your marketing team to create fantastic brand activations. We offer custom 3d props for brand activations.
We provide turnkey fabrication of brand activations. Some of our customers come to us with cad files and just need fabrication. We can do that. However, we also have a fantastic group of designers and artisans. Know what you need, but have no idea how to create it?
We can handle everything from design to installation.
We offer complete installation services for brand activations anywhere in the United States. It can be challenging to put together an installation. Moving parts complicate the process.
Leave the worries to us. We handle transport and installation, getting your projects installed on schedule.
Experiential marketing creates an immersive experience for your targeted audience. You can do experiential marketing live or virtually. The critical component is that the experience is immersive.
One of our favorite experiential marketing campaigns had nothing to do with the brand’s products. Lean Cuisine set up scales at Grand Central Station in New York. However, the scales were boards where women could write down how they wanted to be weighed instead of their pounds. It was a great way of reinforcing the idea that Lean Cuisine meals could be part of a healthy life, not just weight loss. It was also everything you want in an experiential campaign. It did not interrupt people but encouraged them to interact with the display voluntarily.
We create the atmosphere and props you need for a fully experiential experience. We can do full rooms, toys, props, playlands, and more. The goal is to increase participation and interaction.