At Smash Design, we’re known for pushing the boundaries of what’s possible in large-scale sculptures and brand activations. This project for the Professional Bull Riders (PBR) champions, the Texas Rattlers, required more engineering than most! Let’s strike at all the details of the creation of this massive, multi-functional rattlesnake head that brings a whole new level of venomous excitement to PBR events at Dickies Arena in Fort Worth, Texas.
The Challenge: Bringing the Rattlers to Life
When the Texas Rattlers approached us, they weren’t just looking for a prop—they wanted an experience. The goal was to create an entrance tunnel that would leave spectators in awe and pump up the riders before they face off against 2,000-pound bucking bulls. We knew we had to go big, so we started creating a massive rattlesnake head that would allow performers to walk out through its jaws as well as stand on top of its dome. Easy, right?
The Concept: More Than Just a Pretty Face
Our team had to design a colossal rattlesnake head that served multiple purposes:
- An awe-inspiring entrance tunnel for the riders
- A platform for announcements and performances
- A housing for special effects like lights and fog machines
This multi-functional approach ensures that the sculpture isn’t just visually stunning, but also an integral part of the event’s production. The Rattlers asked for something unforgettable, and it took a lot of work to achieve.
The Creation Process: From Frame to Fang
Building something of this scale requires careful planning and execution. We started with a sturdy lumber frame to provide the basic structure and shape. This was then covered with massive blocks of styrofoam, which our skilled sculptors carved and shaped to create the detailed features of the snake’s head.
Once the form was perfect, we applied a hardcoat to protect the sculpture and provide a smooth surface for painting. The finishing touch was a high-quality automotive paint job, giving the rattler a realistic and durable finish that can withstand the excitement of countless PBR events.
The Result: A Show-Stopping Spectacle
The finished product is nothing short of spectacular. Riders can now emerge from the jaws of a massive rattlesnake, surrounded by fog and dramatic lighting. The head is large enough to serve as a platform, allowing announcers and performers to stand atop it, creating unforgettable moments for the audience.
This project exemplifies what we do best at Smash Design—creating immersive experiences that elevate brand activations and live events to new heights. The Texas Rattlers’ snake-head entrance is more than just a prop; it’s a pivotal part of the show that enhances the overall experience for both the riders and the spectators.
No Bull: The Impact of Immersive Designs
Projects like our Texas Rattlers’ snake demonstrate the power of large-scale, immersive designs in brand activation. We create Instagram-worthy moments, generate buzz, and leave lasting impressions on audiences. Whether it’s a sports event, a trade show, or a corporate gathering, these types of installations can transform an ordinary event into an extraordinary experience.
At Smash Design, we’re always excited to take on challenges that push the boundaries of creativity and engineering. The Texas Rattlers project is a testament to what can be achieved when imagination meets craftsmanship. We’re proud to have created a piece that will continue to thrill PBR fans at Dickies Arena for seaons to come.
If you’re looking to make a similar impact at your next event or brand activation, we’d love to hear from you. Let’s create something amazing together that will have your audience talking long after the event is over. After all, in the world of brand experiences, it’s go big or go home—and at Smash Design, we’re always ready to go big!