At Smash Design, we always love taking the world’s biggest brands and making them even larger than life! That’s what we did with this massive Coca-Cola Can Sculpture, which became the centerpiece of a high-spirited international soccer match celebration at Houston’s largest soccer-themed bar, Pitch 25. In collaboration with Wasserman, some of the marketing maestros behind Coca-Cola, we created a brand-perfect sculpture that fans of delicious caffeine and international football!
For aficionados of the beautiful game and lovers of the classic soda, this international football match in Houston was not to be missed. The Pitch 25 celebration was a special event for fans and sponsors. The Coke can sculpture was envisioned as a towering testament to the effervescent spirit of the occasion. Crafting this brand art was a journey steeped in precision and passion, ensuring every fan’s heart would skip a beat at the sight of the can’s familiar curves and unmistakable hue.
One of the biggest hurdles we faced was nailing the signature Coca-Cola red. Achieving the exact shade—one ingrained in consumers’ minds worldwide—was no small feat. To the uninitiated, the task might appear straightforward, but this trademark color holds a complexity all its own. Initially, the paint revealed a tendency towards orange when applied to such a large surface. However, our commitment to brand fidelity led us to a triumphant solution: a custom mix of automotive paint expertly matched using our Pantone matching system in close partnership with Matthews Paint. The result? A Coca-Cola can sculpture clad in the perfect red—a hue recognized globally, now brought to life on a grand scale.
Craftsmanship of this caliber demanded incredible attention to detail. We ensured that every aspect of the sculpture, from the taper to the tab, mirrored the real thing with precision down to a 16th of an inch. This Coke can sculpture goes beyond mere resemblance—it’s the embodiment of the soda can that has quenched the world’s thirst for generations.
This brand activation doesn’t just capture Coca-Cola’s essence; it serves as a beacon for the brand’s timeless appeal. As the fans mingled in celebration of their beloved sport, the immense sculpture mirrored the energy and excitement of the match, becoming an Instagram-worthy backdrop that attendees could celebrate and share, adding to the excitement of both the event and the game.
At Smash Design, turning imaginative concepts into tangible experiences is our vocation. This Coca-Cola can sculpture is the latest addition to a series of projects that exemplify how 3D sculptures and brand art can animate any brand’s unique value proposition. As we close the chapter on another successful brand activation, we’re already looking to the horizon, eager to tackle the next creative challenge with the same innovation, precision, and dedication that distinguishes our work in the realm of memorable branded environments.
Stay tuned to our journey as we continue to sculpt dreams into reality, one colossal creation at a time!