Coca-Cola commissioned us to build a brand experience at the Houston Livestock Show and Rodeo. The build was composed of two installations. We built a meet and greet booth for the professional cowboys to sign autographs. Coke also had us build an enormous 14-foot horseshoe that had a floating acrylic sign inside of it. The Horseshoe was an excellent tool to engage customers with the Coca-Cola brand experience. Thousands of guests took photos with the Horseshoe which correlated into thousands of social media posts.