Wanna get noticed, then try guerrilla marketing art…
An insurance company in Milan, Italy decided to go big and create a something truly remarkable.
Imagine walking down the streets of New York and seeing a life-size submarine had busted up through the streets. You couldn’t get your phone out of your pocket fast enough to take a picture and post it. But something this awesome would probably cause your friends to come see it for themselves.
In reality building, something like this is not that difficult of a task. The entire submarine can easily be constructed from foam, hard-coated and finished with a faux metal paint job. Then haul in some dirt and make some fake broken concrete slabs with rebar sticking out and then finish the scene with some props like a SUV or something, to help finance such a large stunt you could even partner up with an automaker who might want to display their rugged new vehicle…